BingXue Franchise Cost 2026: Complete Investment Guide
BingXue Franchise 2026 represents one of Asia’s most exciting dessert and beverage opportunities, combining Chinese-inspired shaved ice creations with modern bubble tea offerings. As the brand expands internationally, understanding the complete investment picture becomes crucial for entrepreneurs seeking to capitalize on the growing Asian dessert market.
About BingXue
BingXue, which translates to “Ice Snow,” emerged as a dominant player in the Asian dessert scene by reinventing traditional shaved ice desserts for contemporary consumers. Founded in 2018, the brand quickly gained popularity for its innovative approach to texture and flavor, creating visually stunning desserts that are both Instagram-worthy and delicious. What sets BingXue apart is its unique snow ice technology – producing flakes so fine they resemble fresh snow rather than traditional coarse shaved ice.
The brand’s rapid expansion across Southeast Asia demonstrates the universal appeal of its products. From humble beginnings as a single specialty dessert shop, BingXue has evolved into a comprehensive dessert destination, offering everything from signature snow ice to premium milk teas and creative snacks. The BingXue Franchise 2026 opportunity comes at a time when global interest in Asian desserts is at an all-time high.
Why Choose a BingXue Franchise?
Unique Product Differentiation
Unlike many dessert franchises, BingXue offers proprietary snow ice technology that competitors cannot easily replicate. This technological advantage creates a significant barrier to entry for copycats while ensuring consistent product quality across all locations.
Proven Business Model
BingXue has refined its operations through hundreds of locations across various markets. Franchisees benefit from years of operational optimization, menu development, and customer service protocols that have been tested and proven successful.
Diverse Revenue Streams
The brand’s comprehensive menu generates revenue from multiple sources: snow ice desserts, bubble tea, fruit teas, and complementary snacks. This diversity helps stabilize income throughout seasonal fluctuations and changing consumer preferences.
Strong Brand Identity
BingXue has cultivated a strong, modern brand image that resonates with younger demographics. Their social media presence and visual appeal drive organic marketing and customer engagement, reducing the marketing burden on individual franchisees.
Requirement to Open BingXue Franchise
Financial Capacity
Prospective franchisees must demonstrate liquid assets of approximately RM 300,000 and a minimum net worth of RM 600,000. The financial requirements ensure franchisees can withstand the initial investment period and have adequate working capital.
Location Specifications
BingXue requires locations in high-traffic areas such as shopping malls, commercial districts, or popular food streets. The ideal space ranges from 800 to 1,200 square feet with prominent frontage and high visibility.
Management Commitment
Franchisees must either commit to full-time management or appoint a dedicated manager who will undergo comprehensive training. Hands-on management is crucial for maintaining quality standards and driving business success.
Business Acumen
While specific F&B experience is beneficial, BingXue prioritizes business management skills, marketing capability, and customer service orientation. The comprehensive training program makes the franchise accessible to motivated entrepreneurs from various backgrounds.
How Much to Open BingXue Franchise
The total investment for BingXue Franchise 2026 varies based on location and market conditions, but generally falls within these parameters:
Initial Franchise Fee: RM 50,000 – RM 80,000
This one-time fee grants the license to operate under the BingXue brand and access to proprietary recipes and systems.
Store Setup and Renovation: RM 150,000 – RM 250,000
Covers interior fit-out to brand specifications, specialized lighting, custom furniture, and branded signage.
Specialized Equipment: RM 120,000 – RM 180,000
Includes snow ice machines, commercial refrigerators, tea brewing systems, POS systems, and food preparation equipment.
Initial Inventory: RM 30,000 – RM 50,000
Covers initial stock of ingredients, packaging materials, and supplies to launch operations.
Marketing Fund: RM 20,000 – RM 30,000
Initial marketing launch campaign and contributions to the ongoing marketing fund.
Working Capital: RM 80,000 – RM 120,000
Operating expenses for the first 3-4 months, including salaries, rent, and utilities.
Total Estimated Investment: RM 450,000 – RM 710,000
Estimated Simplified Profit/Margin Breakdown Table
| Revenue Stream | Monthly Estimate (RM) | Gross Margin | Monthly Profit (RM) |
|---|---|---|---|
| Snow Ice Desserts | 35,000 | 70% | 24,500 |
| Beverage Sales | 25,000 | 65% | 16,250 |
| Snacks & Add-ons | 8,000 | 60% | 4,800 |
| Total Gross Profit | 68,000 | 45,550 |
| Operating Expenses | Monthly Cost (RM) |
|---|---|
| Staff Salaries (6-8 employees) | 10,000 |
| Rental | 6,000 |
| Utilities | 2,000 |
| Ingredients | 18,000 |
| Marketing | 1,500 |
| Royalty Fee (5%) | 3,400 |
| Total Expenses | 40,900 |
| Net Profit Before Tax | 19,650 |
|---|
*Disclaimer: This franchise profit/margin table (June 1, 2025) is a simplified estimate for reference only. Franchise-Info and authors are not responsible for financial decisions or losses. Conduct thorough due diligence and consult franchise and financial advisors. For inquiries, contact [email protected].*
BingXue Menu Price
BingXue’s menu strategically positions itself in the premium dessert segment while maintaining accessibility. Signature snow ice creations range from RM 18 to RM 28, depending on complexity and ingredients. Premium milk teas and fruit teas are priced between RM 9 to RM 15, while additional toppings and snacks range from RM 3 to RM 8. The pricing strategy reflects the brand’s premium positioning while remaining competitive within the specialty dessert market.
BingXue Owner
BingXue was founded by a group of dessert enthusiasts with backgrounds in food science, business management, and retail operations. The founding team’s combined expertise in product development and scalable business systems enabled the brand’s rapid expansion while maintaining product consistency. While the company has grown significantly, the original founders remain actively involved in strategic direction and product innovation.
BingXue Contact
For franchise inquiries in Malaysia, prospective investors should complete the online franchise application form available on the official BingXue website. Qualified applicants will be contacted for an initial screening interview followed by a detailed discovery process. The company typically processes applications within 4-6 weeks.
Frequently Asked Questions (FAQs)
What is the typical break-even period?
Most BingXue outlets reach break-even within 14-20 months, depending on location, local market conditions, and operational efficiency.
How many staff members are typically required?
A standard BingXue outlet operates with 6-8 full-time equivalent staff, including baristas, kitchen staff, and cashiers, with variations based on operating hours and sales volume.
Is territory protection available?
BingXue typically offers reasonable territory protection, with specific radius restrictions detailed in the franchise agreement. The exact terms vary by market density and development strategy.
What ongoing support is provided?
Franchisees receive continuous support including operational guidance, marketing assistance, product development updates, and regular quality assessments to maintain brand standards.
Is BingXue Halal Certified?
Yes, BingXue maintains Halal certification across all company-owned locations in Malaysia and actively supports franchisees in obtaining Halal certification for their outlets. The company provides guidance on Halal-compliant ingredient sourcing and preparation methods. However, franchisees should verify the current certification status for their specific location, as certification is managed at the outlet level in some regions.
The BingXue Franchise 2026 opportunity offers entrepreneurs a chance to enter the growing premium dessert market with an established brand and proven operational systems. The combination of unique technology, strong brand identity, and comprehensive support makes this franchise worthy of serious consideration for qualified investors.
For the most current franchise information and detailed investment requirements, contact the official BingXue franchise development team through their website. Market conditions and franchise terms may change, so always verify details directly with the franchisor before making investment commitments.
