Auntea Jenny Franchise Cost 2026: The Complete Malaysia Investment Guide
Auntea Jenny (沪上阿姨) has established itself as a major player in the mid-priced fresh fruit and milk tea market, not just in China but globally, with a strong presence now in Malaysia. For aspiring entrepreneurs looking to enter the lucrative F&B sector, Auntea Jenny represents a recognized, high-growth opportunity.
Based on recent industry exhibitions and official announcements, here is the complete guide to the Auntea Jenny franchise cost in Malaysia for 2026, including the official investment required and application steps.
About Auntea Jenny
Auntea Jenny was founded in 2013 in Shanghai, China, pioneering the fusion of grains with milk tea. In recent years, the brand strategically shifted its focus to the fresh fruit tea market, leading to rapid expansion and strong single-store performance.
- Global Footprint: As of late 2025, Auntea Jenny operates over 8,000 stores across hundreds of cities, placing it among the top three mid-priced freshly brewed tea brands in China.
- Brand Update: The company upgraded to Brand 5.0 in 2024, adopting a distinctive “Modern Orange” main tone and creating the “Cheetah Lady” intellectual property (IP).
- Public Listing: The company went public through an Initial Public Offering (IPO) on the Hong Kong Stock Exchange in May 2025, raising significant capital, which signals strong financial stability and global ambitions.
Why Choose an Auntea Jenny Franchise?
- Massive Scale and Stability: With over 8,000 global stores and recent IPO funding, the brand provides franchisees with substantial backing and market validation.
- Halal and Localised Focus: The brand offers a halal-certified concept suitable for the Malaysian market, appealing to a wide consumer base.
- High Growth Potential: The brand has consistently ranked among the top franchise lists for store growth, indicating a high potential for rapid market penetration and return on investment.
- Cost-Effective Products: Auntea Jenny specializes in offering a cost-effective yet visually appealing fresh fruit tea beverage, making it highly competitive in the mid-range market.
Requirement to Open an Auntea Jenny Franchise
The official Auntea Jenny Malaysia website and recent expo appearances indicate a structured process for partners:
- Financial Capability: You must be prepared to demonstrate sufficient financial backing to cover the initial investment.
- Location Identification: You need to identify a preferred location and business size that suits your investment and business needs.
- Commitment to Standards: A commitment to maintaining the brand’s updated operational and quality standards (Brand 5.0).
How Much to Open an Auntea Jenny Franchise
Based on the latest information from the Franchise Expo Malaysia (FEM) in August 2025, Auntea Jenny provides a clear minimum threshold for investment.
| Category | Estimated Malaysian Cost (MYR) | Official Source |
| Minimum Total Investment | Starts from RM400,000 | Franchise Expo Malaysia (FEM) 2025 |
| Covers: | Franchise Fee, Initial Stock, Renovation, Equipment, Training, and Working Capital. |
Breakdown of Investment Range:
The RM400,000 figure represents the minimum required capital. The actual investment will fluctuate based on several factors:
- Store Type: A smaller kiosk will be closer to the minimum, while a full shop lot (Inline) in a high-traffic area (like a major shopping centre such as The Mines or MyTOWN) requires higher setup costs.
- Renovation: Costs for interior design, utilities upgrade, and branding fit-out will be a major component.
- Security Deposit: Rental deposits for prime locations can add tens of thousands to the initial outlay.
Ongoing Fees (Estimated based on standard F&B industry practice):
| Fee Type | Estimated Rate (Industry Benchmark) |
| Royalty Fee | ~5% to 7% of Gross Sales |
| Marketing Fee | ~1% to 2% of Gross Sales |
Estimated Simplified Profit/Margin Breakdown Table
This table estimates the financial breakdown for a successful, high-volume Auntea Jenny outlet in a Malaysian prime location.
| Description | Estimated Percentage (%) | Notes |
| Gross Sales (Revenue) | 100% | Assumes high foot traffic and strong average sales price. |
| Cost of Goods Sold (COGS) | 25% – 35% | Cost of ingredients (fresh fruits, tea, milk, toppings). |
| Gross Profit | 65% – 75% | |
| Operating Expenses: | ||
| Royalty + Marketing Fees | 6% – 9% | Mandatory fees paid to the franchisor. |
| Staff Wages/Salaries | 15% – 20% | Reflects staffing for a standard retail store. |
| Rental & Utilities | 10% – 15% | Major variance between malls and street locations. |
| Estimated Net Profit Margin (Before Tax) | 15% – 39% | *Successful bubble tea businesses often target a net margin of 25%+. * |
Disclaimer: This franchise profit/margin table (Dec 8, 2025) is a simplified estimate for reference only. Franchise-Info and authors are not responsible for financial decisions or losses. Conduct thorough due diligence and consult franchise and financial advisors. For inquiries, contact [email protected].
Auntea Jenny Menu Price (Estimated)
Auntea Jenny is known for its fresh fruit and milk tea specialization. Prices in Malaysia are competitive within the mid-range sector:
| Menu Category | Typical Price Range (MYR) | Key Examples |
| Fresh Fruit Tea | RM13.00 – RM17.00 | Signature fresh fruit combinations. |
| Classic Milk Tea & Grains | RM11.00 – RM14.00 | Traditional milk tea fused with grains/oats. |
| Cheese Foam/Seasonal | RM15.00 – RM18.00 | Premium seasonal and cream-top drinks. |
Auntea Jenny Owner
Auntea Jenny (Shanghai) Industrial Co., Ltd. was founded by the husband-and-wife duo Shan Weijun and Zhou Rongrong. Following the company’s successful IPO on the Hong Kong Stock Exchange, the founders became billionaires, demonstrating the scale of the brand’s success.
Auntea Jenny Contact
For official franchise inquiries and to submit your application:
- Email Submission: You must Submit your application form to [email protected] (as advised by the official channel).
- Telephone Inquiry: +6010-2628055
- Application Form: The official application form can be downloaded from the franchisor’s official website.
Frequently Asked Questions (FAQs)
Is Auntea Jenny Halal Certified?
Auntea Jenny is positioned as a halal and family-friendly milk tea concept, making it highly suitable for the Malaysian market. Prospective franchisees should confirm the JAKIM Halal certification status during the application and due diligence process.
What is the typical size of an Auntea Jenny outlet?
The franchisor requires partners to identify the size of business and preferred locations suitable for their needs, indicating flexibility between smaller kiosks and larger shop lots in malls or commercial centres.
