The “Snow King” Conquers Hollywood: Mixue Debuts First U.S. Store with Viral $1.19 Ice Cream
LOS ANGELES — In a move that signals a new era of global “value-war” competition in the beverage industry, Mixue Group officially opened its first United States location on December 19, 2025. Located at 6922 Hollywood Blvd, directly across from the iconic TCL Chinese Theatre, the flagship store brings the brand’s signature ultra-low pricing model…









