The “Snow King” Conquers Hollywood: Mixue Debuts First U.S. Store with Viral $1.19 Ice Cream
LOS ANGELES — In a move that signals a new era of global “value-war” competition in the beverage industry, Mixue Group officially opened its first United States location on December 19, 2025.
Located at 6922 Hollywood Blvd, directly across from the iconic TCL Chinese Theatre, the flagship store brings the brand’s signature ultra-low pricing model to the heart of the American entertainment capital.
Inflation-Busting Prices
While the average boba tea in Los Angeles typically costs between $6.00 and $8.00, Mixue has shocked local consumers by sticking to its “extreme affordability” strategy. The U.S. menu features:
- Signature Soft Serve Ice Cream: $1.19
- Fresh Iced Lemonade: $1.99
- Fresh Lattes: $2.99
- Bubble Tea: Starting at $3.99
By undercutting nearly every major competitor in the area, Mixue is positioning itself as the go-to option for price-sensitive Gen-Z consumers and tourists alike.
Global Dominance Meets the U.S. Market
Mixue is currently the world’s largest freshly made beverage chain by store count, operating over 53,000 locations globally. Its debut in Hollywood is part of a broader “Americas Expansion” strategy.
“The U.S. market holds substantial potential for high-quality yet affordable fresh drinks,” stated a representative for Mixue U.S. during the grand opening. “This Hollywood location is just the starting point.”
What’s Next: New York & Beyond
California isn’t the only state on the Snow King’s radar. According to corporate filings, Mixue is set to open multiple stores in New York City (including Times Square and Koreatown) “in the coming days.”
The brand’s secret weapon is its vertically integrated supply chain. By owning its own factories and logistics network, Mixue can maintain high margins even while selling products for under $2.00 in high-rent districts like Hollywood Boulevard.
Check out this first look at the Mixue Hollywood opening to see how the brand’s affordable menu is being received by the American public. This video captures the excitement and the “Snow King” mascot pop-ups that defined the Los Angeles launch event.
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